LinkedIn has become a massive platform for professionals to connect, discuss, and also for employers to recruit. The platform has grown tremendously in the past few years, with more and more people getting jobs.
People looking for jobs have taken notice of this enormous opportunity and have stopped neglecting their LinkedIn profiles. If getting a job from LinkedIn is interesting to you, one thing you cannot ignore is your LinkedIn Headline.
The thing is, people will hardly click on your profile without any push. There has to be something attracting them to your profile, and one of the best and top ways to get noticed is through your LinkedIn headline. Your headline follows you everywhere; when you comment on a post, write a post, even when you appear on LinkedIn search. It is the hook; if it does its work well, you get noticed and possibly hired.
Sometimes recruiters do searches on LinkedIn to look for potential employees; they can also get attracted to you when they see your headline, while some other time, they go looking for your profile to see what you’re up to after you must have applied to their advertisement.
LinkedIn has come to stay, and the faster you start using this platform to improve your career, the easier you climb your career ladder. Your LinkedIn headline should show your community, include related keywords, and make you stand out all under a few available characters. Many people struggle to put together their points within this limited character limit, and this is why this article is here; to show you how to write a LinkedIn headline that does the above and more.
The good thing about this post is that it can also help you, even if you’re a freelancer or looking for other types of opportunities outside the traditional job box.
Also Read: How to Find Clients as a Freelancer
How to Write a LinkedIn Headline?
By now, you already know the importance of having a headline on your LinkedIn profile and not just any headline, but a powerful headline that will attract more qualified leads to your profile and, ultimately, more jobs.
So how do you write this headline the best way?
Choose the Right Headline Type
The first thing you should do is select the headline type you want. The kind you choose is ultimately dependent on what you want to achieve with your LinkedIn profile. There are two types of LinkedIn profile headlines you can utilize on your profile:
- Headline for job seekers: If your aim is to get a job and climb your career ladder, this is the type of LinkedIn profile headline you should use. Typically when you don’t post or comment a lot on the platform. Passive job seekers will also find this headline quite useful.
- Sales headline: As the first headline type is focused on people who use the platform passively, the headline of the sales is more inclined to people who post, comment, and reply more often on LinkedIn; people who have an audience or send a lot of cold outreach, which leads to more profile visits.
Use the Right Keywords
Keywords are essential not only on LinkedIn but almost everywhere on the web, including your website if you have any. It makes searching pinpoint that sometimes I feel it should be illegal. People that utilize keywords are far ahead of those who don’t. They can achieve a lot more as keywords bring the right people to you.
Even LinkedIn help recommends using keywords related to your industry and job on your profile. This is to show you its importance. The keyword should be relevant and not look stuffed. Keyword stuffing is a thing, and you don’t want to do this as it seems obvious and makes your reading difficult.
You should include around five keywords (words and phrases) that exactly match what employers search on LinkedIn when looking for potential employees. The first part will typically contain the keywords directly, while the second part of your healing should talk more about these keywords, how they affect you and what you can bring. So how do you know the keyword to include?
As you already know, keywords in this scenario are what recruiters type into the LinkedIn search bar to see potential employers. LinkedIn uses these keywords to search their platform and bring out users who have these keywords on their profiles, including their headlines.
Choosing the right keywords is not a little dicey because you don’t want to pick too specific keywords that’ll limit you only to a particular opening, but keywords that bring a host of other related opportunities to your LinkedIn doorstep.
- Do a job search: Go on LinkedIn’s job board and do a job search like you would when looking for a job with all the filters like your location and experience. Look out for roles you would take if you were offered the job.
- Collect job titles: Copy and paste the job titles of all the jobs you’re interested in and would like to get in a Google doc. Compile at least 20 in your Google sheet so you can get a good amount of data for the next step.
- Select the most common keywords: If you look through the list in your google sheet, you’ll notice some keywords appearing more frequently than others. The plan here is to compile the most popular keywords from this list of top jobs. You can do this by using some platforms to help you sieve through all the headlines and bring out the most common words or phrases.
Select the top 3-7 keywords and include them in your headline. Try as much as possible to make it as seamless as possible, easy to read, and create meaning.
Write a Mini Pitch
The second part of your headline should contain a mini-pitch, something like an elevator pitch that shows actual results, metrics, or achievements and sets you apart from the rest. Most people stop at just including keywords in the first part and neglect providing actionable metrics that employers can quantify your abilities.
Here, make use of action words and keep them lively and in the passive tense. Including a mini-pitch is a sure way to stand out from the crowd and let your headline speak.
When everyone’s headline looks like this: “software engineer at Drive,” but yours goes like this: “software engineer at Drive | built research AI with 89% retention ability. Now, this is more like it. The second headline instantly stands out and attracts potential employers, partners, and sponsors to your profile.
Best LinkedIn Examples
Here are some of the best headline examples to use on your LinkedIn profile so you can attract qualified leads and land your dream job.
For Job Seekers With No Experience
If you do not have experience yet, the way, you craft your LinkedIn headline would be different from that of an experienced job seeker. Recent graduates and students can use these examples to find quality leads. Here are some headlines you can use:
- Student/recent graduate| area of specialization: It is okay to mention that you’re a student or a recent graduate. You can use this formula of your status and your area of specialization, your field of study, to create a LinkedIn headline.
Example: Student| focuses on software design and implementation.
- Student/recent graduate| internship: Even though you may not have had any official experience yet if you’ve had an internship in a related field, including it in your headline is an excellent way to show your skin in the game.
Example: A recent graduate of chemistry| interned at Yuko Inc as a lab assistant.
For Job Seekers With Experience
If you already have experience, your headline should read differently and should highlight your experience. There are several ways to do this without sounding like the crowd so you can attract the type of opportunities you want.
- I help (type of company) to do (desired result): This formula is both personalized and direct, showing immediately how you can help potential clients or employers achieve their goals. Here, you’re calling out the type of companies you want to work with and tell them you can solve their problems.
Example: I help consumer brands to handle and manage their product distribution
- Who you help/what you do/how you do it| keyword 1| keyword 2| keyword 3: You can mention your industry, who you help, and how you help them achieve their goals. Then include three to four keywords to improve search results.
Example: I work with software companies to provide life-like AI intelligence| AI| software development| senior dev
Role| exact result: Put the role you’re looking for and include an exact result you’ve achieved for a previous company to show your expertise and what you can help these companies achieve.
Example: Product manager at Five Inc| helped the brand achieve $4m in product sales at launch.
LinkedIn headlines will help you stand out and improve your chances of landing a great job. The way you write this headline will attract qualified leads to your profile.